Logo hack

Weblaw AR Contest (AR= Augmented Reality)

We would like to invite you to our contest. We have created an AR book and several AR logos. These "appear" in our familiar physical environment, but are only perceptible through the eye of our smartphone camera. They appear real and three-dimensional, are not touchable, odorless and weightless. An AR object can be visualized in any place: on a shopping mall, in the window of a bookstore, on the water, in fragrant treetops.

The idea is fascinating. Will we no longer need neon signs and billboards in the future? Who owns the space that is only visible through the smartphone camera? May I visualize the AR logo on Bahnhofsstrasse or virtually install it on Bundesplatz?

Looking into the future raises many legal questions. These are all topics that Weblaw likes to give broad (and real) space to with its forum, Metaverse Summit and Metaverse courses.

This competition playfully illustrates the importance of individual engagement with these future topics at the intersection of law and technology.

Play along and experience - perhaps even for the first time - what AR is. Experience live what AR will mean for your company and your clients tomorrow.

You can visualize our book and logos anywhere you want. All you need is a smartphone and daylight. No app, no installation.